The process
What Is DTG Printing?
Direct-to-garment (DTG) printing works like an inkjet printer for shirts: specialized water-based ink sprays directly into the fibers of the garment through a fixed printhead, producing a soft, full-color image with photograph-level detail. Because there is no screen setup and no color-count limit, DTG is uniquely suited to single-piece orders, personalization, and complex artwork that would be uneconomical to screen print.
How the DTG Process Works
Your garment is first pretreated — a fine mist of pretreatment solution is applied to the print area and dried, which lets the water-based ink bond permanently into the fibers rather than sitting on top. Pretreatment is essential; without it, the print washes out quickly.
The shirt is loaded onto a flat platen inside the DTG printer. A printhead passes over the print area, laying down a white underbase (on dark garments) followed by full CMYK color — the same technology as a desktop photo printer, scaled up and running specialized textile-grade ink.
After printing, the shirt travels through a heat tunnel at around 330°F to cure the ink into the fabric. The result is a print that is soft to the touch, breathable, and stretches with the garment. Wash life is 30–50 cycles with proper care.
DTG vs Screen Printing
Screen printing wins on quantity and long-term wash durability. Above 25 shirts of the same design, screen printing typically costs less per shirt, and the ink layer sits deeper in the fabric so it survives 100+ washes without noticeable fade.
DTG wins on everything else at low quantity. Single shirts and orders under 20 pieces cost dramatically less with DTG because there's no screen setup, no color-count surcharge, and no minimum. Full-color and photographic art reproduce cleanly — screen printing struggles with realistic photos and complex gradients. And on turnaround, DTG has no overnight screen-prep step, so same-day is realistic.
DTG vs DTF
DTF (direct-to-film) transfers apply a printed film to any garment via heat press — extremely versatile across fabrics. DTF wins on mixed-fabric orders, dark polyester, tri-blend performance wear, and any garment DTG's pretreatment doesn't play well with. DTF also wins on price at 10–40 pieces of the same design on the same style.
DTG wins on hand-feel: the ink dyes into cotton fibers producing a print that feels like the shirt itself, whereas DTF's transfer sits as a thin film on top of the fabric. For 100% cotton light garments in single-piece or personalized orders, DTG's soft finish is usually the better choice.
When DTG Is the Right Choice
- You need one shirt (or under 20) with no per-shirt price penalty.
- The design is full-color, photographic, gradient-heavy, or otherwise beyond screen printing's clean-color sweet spot.
- Each shirt needs personalization — different names, numbers, or images.
- The garment is 100% cotton (or a cotton-heavy blend) and a light color.
- The deadline is tight and you can't wait overnight for screen preparation.
Skip DTG if you're ordering 25+ pieces of the same design (screen printing beats it on price), the garment is dark polyester or tri-blend athletic wear (DTF handles those better), or the design is 1–2 colors and simple (screen printing wins there too).